Local places should grow.
IRL connects independent businesses with people nearby. Customers find places they’ll like. Businesses get more visits, repeat customers, and word of mouth.
Built for visits, not clicks.
Local businesses should not have to pay for vague reach or hand their customer relationships to a marketplace. Customers should not need another loyalty account, QR code, or checkout flow.
IRL works in the background. People visit and pay like normal. Businesses see the customers and sales IRL helped create.
Product signals should come from visits, not engagement theater.
The product should fit around hospitality, not interrupt it.
“Did it create visits?” should not be an enterprise-only question.
Your data isn’t the product.
IRL uses linked-card data to verify eligible visits and rewards. That data is sensitive, so privacy has to be part of the product from day one.
For members
- IRL never receives your bank login credentials.
- Your full transaction history, personal lists, and visit details are not visible to businesses.
- Your financial and visit data is not sold for advertising.
For businesses
- You see aggregate reach, visitor, and campaign results—not a customer’s private statement.
- Small audience counts are withheld to reduce the chance of identifying individuals.
- Campaign measurement is designed to answer business questions without exposing member identities.
Privacy controls are built into IRL, so members can see and manage how their data is used.
Questions or strong opinions are welcome at hello@getirl.co.